How to Write a Compelling Blog Headline That Guarantees Clickthroughs

Across search engines and/or Pinterest, what is the first thing you notice about the search results? What compels you to pick a particular blog post? Is it the image and its styling? Is it the author/website’s name? Is it the headline or title? In most cases, it has to be the headline. Here’s why: You query the search engine for specific information. By default, the search engine result pages (SERP) display the most relevant results for your search query. That means within each page, it now comes down to the competition among all the listings. Now, you will either default to viewing the … Continue reading “How to Write a Compelling Blog Headline That Guarantees Clickthroughs”

How to Create Memorable and Effective Instructional Content? (Part 2 of 2)

Creating high-quality instructional content (in a blog) is a highly sought-after income option. Isn’t it amazing it to share your knowledge with others and eventually being paid for it? Your writing may help a working mom to manage her time better. Your writing may allow a stay-at-home to add to her family’s finances. Your writing may help a toddler mom to learn how to engage her child. The possibilities are many. And they are all positive! In my earlier post, I introduced you to the ARCS model of presenting instructional content. You learned about the importance of including the elements of … Continue reading “How to Create Memorable and Effective Instructional Content? (Part 2 of 2)”

How to Create Memorable and Effective Instructional Content? (Part 1 of 2)

Have you ever found yourself attracted to a particular blogger’s writing style? Have you ever thought what is it about this blogger’s style that attracts you? For example, I LOVE reading Ruth Soukup’s weekly posts on the Elite Blog Academy blog and the related newsletter that comes with each post. It took me a while to figure out why her writing was so effective. Most of her posts: Have an attention-grabbing or action-oriented headline Illustrate a personal but relatable struggle of hers in the introduction Pose a thought-provoking question End with a strong dose of motivation Use simple and familiar … Continue reading “How to Create Memorable and Effective Instructional Content? (Part 1 of 2)”