How to Create a High-Converting Call-to-Action (CTA) Button

Blogging, Content Creation, Marketing & Sales, Tools and Techniques
Post Synopsis: A call-to-action (CTA) button is an integral part of blogging endeavor. It helps build engagement, invites responses and shares, opens communication channels, and builds your email list. This post explores the characteristics of a high-converting CTA button. You started a blog and you are investing hours upon hours of your life to create fabulous blog posts and very relevant content upgrades to go with the posts. Your email list is growing...but at a snail’s pace. You are creating fantastic mini-courses or worksheets for a nominal price and hoping someone will make a purchase. You are earning from your products...but not enough to even pay for weekly grocery. You waited patiently for your cat to do something fun, recorded it, and posted it on YouTube. Funny cat videos are…
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The Ultimate Guide to a High-Converting Lead Magnet

Blogging, Content Creation, Email Marketing, Tools and Techniques
Synopsis: A lead magnet or an optin freebie is a free resource you give away to your readers in exchange for their email IDs. This post explores the frequently asked questions (FAQ) related to lead magnets. As a business owner, one of your main goals is to find leads and convert them into paying customers. Right? But how do you find those customers? In a brick-and-mortar business, your shop is your proof of concept but you may also mail flyers and possibly drop an advertisement in the local newspaper. But what are your options in the blog world? Well, you embrace the most popular medium of communication in the digital world--the email. I tell you the email is the greatest invention of all times, especially for an introvert like me.…
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