We all have just come out of an extremely busy season. The first quarter of every year promises to be as busy. During such time-strapped periods, you feel drained out and it takes a lot to motivate yourself. As a result, often your work commitments fall by the wayside.
But you don’t want to let go of those commitments. It is essential to keep your audience connected to you and your brand throughout the year. And especially during the busy times because your existing audience is going through the same motions and is looking for support. Additionally, there are a lot of new people looking to start something new. Again, they need inspiration and motivation.
So how do you ensure you are still putting up quality posts even when you don’t have the time to write one?
There are several things you could do. If you don’t have enough time to create a new blog post every single week, consider posting short videos on YouTube or going live on Facebook. Appearing on camera is a very popular way of connecting with one’s audience these days. I love people who do.
But, if a camera is not your best friend, you could still be adding value by updating and reusing some of your old blog posts and republishing them.
5 Ways to Update and Reuse Old Blog Posts
This is the most common way to update old blog posts.
As a blogger, you will often write topical content that is relevant for a particular time. For example, perhaps you created a product or service walkthrough or tutorial. After six months or a year, the product may get new features or the navigation may change. Use the busy times to update such posts. It may sound like a lot of work, but you won’t have to spend as much time thinking of an introduction, context, and conclusion. Within the tutorial too, you won’t need to update all of it–only the relevant steps.
Another example: if you are a food blogger, perhaps you wrote a recipe two years ago and now know of a better ingredient to use. You could update the recipe accordingly.
While you are at it, apply the best practices to write sticky blog posts.
Build it up or break it down
Do you have an epic blog post that you think is going to help your audience but no one seems to be reading it? Consider splitting the post into a series of several posts or lists.
Alternatively, if you have an epic list post that has the potential to be discussed in depth, break it down into several blog posts.wherein you create a post for each list item and discuss it in greater detail.
Another option: if you have a series of topics that belong to a larger category, consider combining them into one epic post or publishing it as an eBook.
Create an opt-in resource
Do you have one or more blog posts that you are super proud of? Consider creating a free opt-in resource using these blog posts. This works particularly well if you have a really in-depth post or a series of posts that you can combine and publish as an eBook (see the previous point for ideas on how to find an eBook idea).
Alternatively, and an even easier option is to create checklists, workbooks, infographics, or cheat sheets for existing posts. Your audience is always looking for a quick win and what better way to equip them for that win than to give them a checklist or cheat sheet.
Convert to a new delivery format
People learn in different ways–that’s the first rule of teaching.
Traditionally, bloggers create written content. But today, as newer formats become available, do not ignore them. Think about this: you already have the content ready. Why not use that content to serve people who don’t have the time to sit and read your blog posts.
Additionally, this is also a great strategy for gaining new followers. For example, when you post videos on YouTube or launch a podcast, your visitors/listeners will also comprise of people who do not already know of your blog.
I am currently recording videos for some of my already-published blog posts. I am condensing the information into bite-size chunks so that the videos can be shared as quick wins.
Optimize for search engines
But, SEO strategies keep evolving with time. What works today may not work tomorrow. Therefore, it’s imperative to update your posts periodically to match the most-recent SEO guidelines.
Revisit an existing post and add internal links to your other existing posts. This will direct your readers to other relevant posts they can benefit from on your website. Consequently, the visitors will stay on your website for longer durations. Search engines love that.
Another thing you should look out for is broken links. Often, due to changes in the domain or structure of your website or an external source you have linked, links do not point to the correct destination. Use any of the broken link checkers available online to see a list of links that you should look into. You won’t be able to fix each and every link, especially when it comes to external links (often found in the comments section). So, don’t get stressed too about it.
While you are at it, optimize your images for search engines. Additionally, check whether your images can be switched out with newer images that reflect your brand.
So, there you have it. Try these tips to continue publishing content even when times are busy or your motivation levels are not at their peak.