How to Exclude Your Own Visits from Google Analytics

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It is natural for new bloggers to check their traffic on Google Analytics very often. I know I used to check my numbers every few hours (bad habit—don’t do it!).

As bloggers and website owners, we want our message to reach as many people as possible. This not only helps your brand endorsement but also pushes you up on search engine result pages (SERPs) as well as builds your portfolio for sponsored opportunities.

Moreover, for bloggers who monetize their website using third-party display advertisements, page views are paramount to their earning. This is why page views are such a sought-after number in the digital content world.

Related Reading: How to write a compelling blog headline that guarantees clickthroughs

But did you know that unless you tell Google Analytics to exclude your own visits from their data, you will always see an inflated output? You may think you are getting 1000 page views every day but miss the fact that out of those 1000 views, 10-15 (maybe more!!) are your own.

You may think that’s not a big number, but for you to interpret any business data, it must be free of any and all external influence.

The good news is that you can exclude your own visits from Google Analytics very easily.

How to Exclude Internal Traffic From Your Website Analytics

How to Exclude Internal Traffic From Your Website Analytics

Essentially, you block your home/office IP address from appearing in the data because that’s just…internal traffic.

If you have not linked Google Analytics to your WordPress website yet, here are the instructions to do so.

Alright, let’s get started.

Before you begin, sign up for a Google Analytics account.

Next, identify your internal IP address. Type “What’s my IP” in the Google search bar. Google will display your IP address at the top of the SERP.

  1. On Google Analytics, click Admin.

    How to Exclude Internal Traffic From Google Analytics Step 1

  2. Next, in the View section, click Filters.
    How to Exclude Internal Traffic From Google Analytics Step 2
  3. Click the Add New Filter button.
    How to Exclude Internal Traffic From Google Analytics Step 3
  4. On the New Filter page, leave the Filter Type as Predefined.
    Click the Select filter type drop-down menu and select Exclude.
  5. How to Exclude Internal Traffic From Google Analytics Step 4
  6. Click the Select source or destination drop-down menu and select traffic from the IP addresses. To exclude only your home or office IP, select the traffic from the IP addresses To see examples of how the other options in this drop-down list work, visit this page by Google.
    How to Exclude Internal Traffic From Google Analytics Step 5
  7. Click the Select expression drop-down menu and select the appropriate expression. For static source (such as your home or office), select the that are equal to option.
  8. Type your IP address in the IP address field.
  9. Click the Save button.
    How to Exclude Internal Traffic From Google Analytics Step 6
  10. Make sure you verify the filter you just created. To read instructions on how to verify filters, visit this page.

That’s it! Google Analytics will no longer track your internal traffic.

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How to Exclude Internal Traffic From Your Website Analytics

Happy to see high traffic on your website? Did you know that unless you tell Google to exclude internal visits, you will always see an inflated data? Here's how you can exclude internal traffic from your website analytics.

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