How to Reduce Bounce Rate on Your WordPress Site

Post synopsis: Worried about high bounce rate on your website? You can reduce the rate by making your readers check out more content on your website. This post explores some simple tips to improve your bounce rate.


You have a lot to share on your blog. Perhaps you want to share professional tips or nuggets of personal growth. Perhaps you want to share about your travels or your beauty hacks. Perhaps, you want to share your family recipes.

And you work very hard at not only creating solid content that is SEO-friendly but also promoting it social media platforms. Your page views are going up but somehow so is your bounce rate. This worries you. You

Well, here’s the good news. High bounce rate does not necessarily mean readers are not finding your content useful. It’s possible that

Or, perhaps you have fallen prey to the Facebook promotion thread guidelines where most people are visiting your site with no intention to engage.

Wanna find out? Read on to understand the concept of bounce rate, what a high bounce rate means for your website, and how you can reduce the bounce rate.

How to Reduce Bounce Rate on Your WordPress Blog

Worried about high bounce rate on your website? You can reduce the rate by making your website check out more content on your website. This post explores some simple tips to improve your bounce rate.

What is bounce rate?

Bounce refers to an event when a visitor lands on your website/webpage and exits without clicking a link (to another post or page) or commenting. Bounce rate is the percentage of events when a bounce occurs on your website.

You can find out the average bounce rate of your website in your Google Analytics account.

Why should you care about high bounce rate?

Turns out, bounce rate is one of the million (!!) determining ranking criterions when it comes to search engines, especially Google Search.

It is, however, not known how influential it is because Google doesn’t share that data.

But more importantly, a high bounce rate could be indicative of unengaging or unhelpful posts. That goes completely against the objective of most blogs–to help other people.

If people are not finding good content to engage with on your website, it is unlikely you will earn followers, subscribers, and high rankings.

What does it mean to have a high bounce rate on your website?

When I started blogging a year ago, my bounce rate was through the roof. I think I was averaging around 97%. With time, I worked on my content and marketing to bring it down to high 20s. For good part of the year, the average bounce rate of my website hovered around 30-32%. I put all my learnings in an email series and created the 7-Day Sticky Blog Workout (have you signed up yet?)

However, in the last month or two, I have kinda, sorta gone slow on content creation and even slower on promotion. My traffic has dropped and my overall average bounce rate is creeping up again. Law of average, you’ll! At the time of writing this post, my bounce rate is somewhere in 80s :-O There! I said it.

I am determined to bring it back down to 30s in a month or so. The 7-Day Sticky Blog Workout works! I want people to engage with my content more.

Anyway, back to the reasons for high bounce rate.

There are two ways of looking at this. Your bounce rate is high because your content is:

  • Very helpful and super focussed
  • Not helpful and all over the place

Let’s consider the first scenario: a visitor lands on your website looking for something super specific. And you, being the keyword champ, have in-depth information on that subject. The visitor comes and reads the content, finds all the answers she was looking for, and leaves.

You’re good!

But remember, the key to the first scenario is that you are retaining the visitor on your website/page for the duration of the post. Even if they do not interact with your page in any other way, such as click an internal link or check your About page. For example, if your in-depth post is a 5-minute long read, the visitor should be spending a minimum of 2-3 minutes on that page. If you see the average screen time for this page is just a few seconds, you need to work harder on your retention strategy (we will discuss how to do this in a bit)!

Let’s take my example: even though my bounce rate is high, take a look at my “time on page” number:

5+ minutes!

That means people are reading what I have to say and it’s probably enough to answer all their queries at that time.

Now, consider the second scenario: readers do not find your content useful or your content is not focussed. This is a more deep-seated problem because this requires attention. In a moment, you will learn about some practical ways to increase reader engagement on your website, and consequently, reduce your bounce rate.

Related:

But before we get to that, here comes a curve ball: given that most of us are promoting our blog posts on Facebook promotion threads, it is very likely that your bounce rate is high for no fault of yours. You could write great content that is on point and compelling. But, because of the promotion threads, a majority of participants visit your blog post with the sole intention of fulfilling the promotion thread guidelines. Most of them won’t take even a second to look what your post is about. They just want to hit the share button, exit, and move onto the next promotion thread. Not ideal but it’s the reality.

That’s why working on your SEO is so important. You want the majority of your audience to be interested in what you have to say. Check out this SEO-boosting cheat sheet to improve your Google rankings and increase organic traffic to your website.

How to reduce the bounce rate?

It is not difficult to bring down a bounce rate floating away into the far skies.

Deliver content that your audience wants

Pretty basic, right?

If your target audience does not find what they are looking for on your website, they are going to exit pronto! So, be very intentional about what you put in your post.

First of all, do your research. Find out what your target audience is looking for. Scan the search engines to see if there are other posts about this topic and whether there is a gap you can fill.

Related:

Once you have a topic, decide on the type of post you want to create. There are many styles of blog posts. Choose the one that best serves your intentions and do justice to it.

Readers appreciate posts that focus on one topic comprehensively. Write it in an interesting manner. Make your readers stay and automatically your bounce rate will reduce.

Related:

Also, here’s a cheat sheet to boost your SEO ranking. After all, you first have to get people on your website.

Related:

Optimize your website to load super quick

Let’s take a look at my page load time:

Holy moly! 14.7s is terrible! But I know what’s going on. I haven’t compressed my images in a while. I also have a ton of plugins and themes installed–I need to delete those.

Think about the last time you tried to open a website and it just wouldn’t load. Remember how frustrating it was? Now, check your own website’s speed on GTMetrix.

How long does it take?

Visitors abandon sites that take more than 5 seconds to load. In fact, a good page load time is less than 1 second. It’s true!

So, how do reduce page load time? There are some technical and some non-technical aspects to it:

  • Choose a good hosting partner and the best plan for your needs. I recommend SiteGround for their reasonable packages and spectacular customer/technical service team.
  • Compress your images because these take up a lot of space. Believe it or not, when you upload one image on your WordPress media library, WordPress saves up to 8 copies of that in different sizes. I use the EWWW image compression plugin.
  • Delete images that you don’t need. Why fill space with unnecessary junk?
  • Delete plugins and themes that you don’t use. Themes and plugins use a lot of backend files to create a seamless user experience. However, those files add up and slow down your load time.
  • Install caching plugins. For example, W3 Total Cache save parts of your website so that it doesn’t need to contact the server each time a repeat visitor lands on your website.
  • Use CDN services. These services distribute the load across various servers across the globe. This means if your host is based in the US but someone from India is trying to access your site, their ping will be sent to the US server and back. This takes time, even though it’s a matter of seconds. Instead, with CDN installed, the India visitor will ping a destination closer to her (such as India or Singapore) instead of pinging the US-based server.

Here’s an article with even more ways to speed up your website.

Update your content regularly

Okay, so you got someone interested in visiting your website by researching keywords and writing stellar content. Google can take a long time to show any movement in your posts ranking. But that day has come. A long time has passed since you created this piece of content–it has become outdated. And someone has landed on your website to read this post. Yikes!

Always make sure your content is up-to-date.

  • Revisit old posts and check if content is still relevant. If not, update it to reflect the latest information.
  • Remove the date display from your blog posts
  • Sort comments from newest to oldest

Related:

How to Reuse Old Blog Posts

Use simple language

In most cases, your blog is not your creative writing canvas; it’s an instructional content platform. Unless you are an author, poet, painter, actor…and your website is your portfolio.

Readers come to your website to find information and/or learn something. Make it easy for them to learn.

When you create content that is not only interesting but also easy to understand, readers will stay and check out your other content.

Related:

How to Grab Your Readers’ Attention

Build a web of your posts

Now that your reader wants to read more of your content, guide her to your best content.

How will she know what she should read next? Where can she find more content on the topic you have written about?

Use internal linking.

The idea is to not only guide the reader to appropriate reading material but also to be a one-stop-shop for her.

Be generous with linking to your existing content. Create a storyline that demands that you add the links to related content. Do not force-fit though.

An additional advantage of internal linking is creating backlinks. More backlinks = high Google ranking.

When appropriate, do not be afraid to add a few external links as well.

Make your site mobile-friendly

With the advent of smartphone technology, more and more people now access the web on their smartphone or tablet.

Now, you may think if you have a website, it should load and be accessible from all platforms. Well, that used to be the case.

But now, it’s just the minimum threshold of any website. Your website has to load in a prescribed manner on a smart device. Factors such as page load speed, resize responsiveness, pop-ups, etc. determine whether someone will continue on your website.

When selecting a theme for your website, make sure it is mobile responsive, or AMP compliant. Non-compliance means poor user experience on mobile device and results in users navigating away quickly.

Here’s a post that explains how to make your website AMP compliant.

So, there you have it. Those are some of the most common ways to reduce the bounce rate on your website.

For even more tips on reducing your website’s bounce rate, join the

FREE 7 Day Sticky Blog Workout

This is an email series designed to share not only tips but actionable items at the end of each day.

Alright, let’s wrap up…

Do you track your bounce rate? What changes have you seen over time?

Pin for later.

Worried about high bounce rate on your website? You can reduce the rate by making your website check out more content on your website. This post explores some simple tips to improve your bounce rate.

All About Advertising Banners and Advertisement Networks

Until a few years ago, displaying advertisement banners on blogs or websites was the primary source of income for most mommy bloggers. Banners would be found pasted across the header, footer, sidebar, within the post…basically, they would take up all the available white space on a website. What made them even more jarring to the eyes was that the advertisements were of poor design (color, font, etc.).

Even today most websites (both personal and business) show advertisement banners that are either static and unobtrusive (such as text ad on the sidebar) or dynamic and intrusive (such as pop-ups, exit intents, etc.). Visit any online news website and you will know.

But advertisement banners have come a long way. Not only have the aesthetics improved but the content is more targeted and often contextual. Bloggers now have the option to work directly with brands or join ad networks that offer you banners that best fit your website’s niche and audience.

How Bloggers Make Money: Advertising Banners

Displaying advertisement banners on your website or blog is a very popular method of monetizing websites. But is it the right choice for your website?

Let’s begin by understanding the display advertisement options available to you as a website owner.

Basically, you have two ways of doing this–work directly with brands or work with an ad network.

Working directly with brands

In such scenarios, a brand contacts you or you contact a brand to rent ad space on your website. The said ad could be in the form of a text, image, text+image, or even an animation or a video.

Don’t be surprised if many of the brands that contact you have nothing to do with your niche. Often, the brands send out scores of inquiries without filtering for a niche.

Related Post: The Truth About Earning a Passive Income Online From Your Blog

On the other hand, if it’s you who is going to reach out to brands, pitch to them why advertising on your website can be beneficial for them. Draw on your social proof.

Needless to say, if you are serious about building a blogging business or becoming an online influencer, you have to be very selective about the brands that you work with.

Now, assuming a good brand related closely to your niche pitches you an opportunity to display their banner on your website. It is common practice to quote a monthly rent amount such as this: your monthly unique visitors divided by 10.

Suppose you get 10K unique visitors on your website every month. You can pitch 10,000/10 = $1,000 per month.

Bigger influencers can charge even higher rates and some even invite bids.

As you can see, working with brands directly is much more profitable as far as display advertising is concerned.

Working with ad networks

For a mom blogger who is still in the early stages of blogging and without much social proof, working with advertisement networks is a more realistic option.

Don’t worry, mama! There are tons of ad networks that you can join beside the ubiquitous Google Adsense.

The reason Google Adsense is so popular is that it does not require a minimum number of page views to approve an account.

It’s true.

But the competition is tough.

According to some estimates, there are more than 440 million blogs in the world. A large number of these blogs today belong to stay at home moms who start a mom blog to either share their knowledge or to keep a diary of their mommy life.

Related Post: How to Monetize Your Blog

If ad networks were to approve even half of all the mom bloggers, they would be bankrupt within a few weeks. Therefore, many ad networks require a minimum number of monthly page views and may even apply geographic restrictions.

Google doesn’t stipulate these conditions but in return, it pays you just a few cents for every 1,000 views. When you have low traffic, mama, your monthly earning would be just a few dollars, if that. 

Here’s a list of five popular advertisement networks for small publishers. Review the terms and conditions to determine if you can apply to be on their network.

  • AdThrive: Major requirements:
    • Google Analytics installed and running and a minimum of 100,000 monthly pageviews
    • The primary traffic should be U.S. based
    • No previous advertising infringements and are not blacklisted by Google or other major providers
    • Content is unique, original, amazing for audiences and advertisers
  • Mediavine: Requires:
    • At least 25k sessions per month (not page views, but sessions)
    • A mobile-friendly site
    • You take down all other existing ads on both desktop and mobile
  • Adsense: The grand-dad of all ad networks, Google Adsense doesn’t stipulate any minimum requirements at the time of sign up.
  • Media.net: Part of the Yahoo-Bing brand, they don’t have any minimum requirements (just like Google Adsense).
  • AdClerks: No minimum requirements at the time of sign up.
  • Sovrn: No minimum requirements at the time of sign up.

Please note that even though these websites list no minimum requirements at sign up, they will still review your application and website before approving your account. Make sure you have an active website/blog with some basic pages–such as About, Blog, Contact–published publicly.

Also, please note that except Google Adsense, I have not used any of the other aforementioned networks. I used Google Adsense during my first month and earned a grand total of $0.49 – Yay! Then I removed all the ads.

How do you earn from display banners?

Display ad banners are programmed to bring in the bucks in several different ways. CPM, CTR, CPA, and CPC are some common ways of measuring performance and calculating earnings.

CPM: Short for cost per mille, CPM refers to the cost per thousand page impressions. So, if a thousand people visit your website and view an ad, you will earn a certain amount. For example, if the CPM rate for an ad is $1, you will need 1,000 of your website visitors to view that ad before you will earn the dollar.

CTR: Short for click-through rate, CTR is a way of measuring an ad performance that takes into account the number of times visitors click on an ad divided by the total number of visitors who saw the ad. For example, if 100 out of 1000 people click on an ad, your CTR will be 0.1 and you will be paid as per the CTR slab determined by the advertiser.

CPA: Short for cost per acquisition, this method pays only when a certain condition, such as sign up or sale is completed. For example, if 10 people sign up for the advertiser’s newsletter or make a purchase, you earn an amount for each of those people.

CPC: Short for cost per click, CPC registers the number of clicks on a particular ad banner. So, if 100 website visitors click on a CPC ad valued at $0.01, you will earn one dollar at the end of it.

Direct advertisers or online ad networks–who should you work with?

As you can see, almost all measurement methods put the publisher (such as you) at a disadvantage.

Ad networks keep a percentage of advertising money they receive from the brand and pass on the rest to publishers such as bloggers. Because there are so many mouths to feed, the earnings from ad networks are very little for a new mom blogger. For a big blogger whose traffic runs into hundred-thousands or even millions, of course, the amount could be something to write about.

Related Post: How to Promote Your Content (and Not Just on Social Media)

On the other hand, working with brands directly earns you more money because you get to pocket the entire fee. However, such opportunities are difficult to find for new bloggers. You cannot expect to start a new mommy blog today and earn hundreds of dollars from private brands. They will want to see a high amount of traffic on your blog in addition to proven social engagement. I am sure you are working on that.

Should you display ad banners on your website?

I have nothing against display ad banners, but personally, I don’t use them. If I ever reach a stage where I have 100K monthly traffic, I may give this a second thought but as of now, I am good.

But what about you, mama?

Here are some reasons why I am staying away from display ad banners (for now):

  • They pay peanuts: Listen, the only reason you would consider including banners on your website is that you want to earn from them, right?

But for an average blogger whose traffic numbers are not in the high thousands, most banners don’t bring enough money to pay monthly bills.

  • They compete for reader attention: Assuming you want to show ads on your website, I would recommend you choose ads that are customizable (to match your website aesthetics) and contextual (to match your content).

    Just the other day, I was reading a blog post on writing skills, and the website header was displaying a banner from a local grocery store with photos of potato, tomato, and eggplant. Often I also find ads from online clothing stores on a business website. Ugh!

If you want to show me an ad, at least make it relevant to what I am looking for at that moment.

  • They take up space from your brand: All the places where you can display ads are places where you can also promote your own products or services.

For example, let’s say you put up an add in the header or footer, you could utilize that space to show an awesome lead magnet of your own or promote a new course or service you are offering.

In the early days, ad banners used to be shown on the sidebar. But today, most websites are doing away with the sidebar because apparently, readers have learned to ignore the sidebar. So, you will notice that most established bloggers use the header area or the body of a blog post to display ads.

These are highly-coveted areas of your website. You should use this space to either display your own products and services or you should display high-quality ads. Please don’t spoil the aesthetics (and thus credibility) of your blog by display Adsense banners in the middle of your post or in the header.

That, however, is my opinion. You need to make your choice, mama.

Who can earn from display banners?

Let’s say you decide in favor of displaying ad banners.

To earn a decent amount solely from these banners, you need to have high traffic numbers on your website. The numbers, however, vary between third-party ad networks and private brands.

Most ad networks will require you to have a minimum number of page views of unique visitors.

Related Post: How to Rank Higher on Google and Explode Your Pageviews

However, the earning potential is much higher when you do business with a private brand directly.

Suppose you have consistent 10K monthly views, maybe you can charge the private brand 50 cents on a CPM basis. That means for every 1,000 views, you earn 50 cents. That’s about 1,000 dollars in your kitty per month.

Depending on your domain authority and traffic numbers, your CPM cost could be much higher.

How to get approved by ad networks?

Each ad network comes with its own set of terms and conditions for accepting new publishers.

It is essential that you find out what those terms and conditions are and ensure that your website complies accordingly.

At a very high level, following are some of the most common requirements to get accepted into ad networks.

  • Primary language: Most ad networks require that the primary language of your website be English. So, if you want to run a blog in, say German, you may want to build your website in English and provide translation tools.
  • Geographic restrictions: Many networks also stipulate that your primary traffic is from a particular geographic region, such as North America or the European Union. Typically, users from these locations earn higher ad rates than audiences based in Asia and Africa.
  • Minimum traffic numbers: Increasingly, ad networks require you to have a minimum amount of traffic flow. This can range from pageviews to sessions to unique visitors. It could also require you to prove that the number is stable or increasing over a predetermined period of time, such as 30 days or 90 days.
  • Website currency: Ad networks require that your website is an active one. For this, they require that you have 3-5 blog posts as well as basic pages, such as About, Contact, and Privacy published.
  • Exclusivity: Many ad networks require that you host only their banners. For example, if you sign up with Mediavine, they require that you not show ads from any other network or brands.

When working with a private brand, they may even ask you to place the ad “above the fold.”

This means it should be displayed in the landing area of your blog, i.e. the area that users can see without having to scroll down.

How to place banners on your website?

Once approved, brands and ad networks will provide you with a code that you need to publish on your website.

Ads can be published on your website in the following two ways:

  • Using plugins or widgets
  • Manually

In WordPress, you can install the sidebar widgets, such as Custom HTML, and then paste the code into that widget. When published the ad will show in the sidebar.

If you want to display the ad in the header or footer area, you can use a plugin such Insert Headers and Footers to paste the code in.

If you want to display the ad in the body of your blog post, switch over to the Text tab of your WordPress Authorware and paste the code where you want the banner to show up.

Where to place banners on your website?

The short answer is any white space on your website can host a banner.

Typically, you will find website owners display ads in the following areas:

  • Header
  • Footer
  • Sidebar
  • Within the post

Among these, the most effective places are the header area and within the post.

Most ad networks will provide pre-designed placeholders to display your ads. For example, header banners (also known as leaderboard) will typically be 728 x 90.

Head here to see Google Adsense dimensions.

Make sure your website theme supports the prescribed sizes.

So, those were all the tips I have for you this week.

What about you–do you earn from display banners? Which brands or ad networks have you found the most success with? Share with me in the comments.

Pin for later.

Displaying advertisement banners on your website or blog is a very popular method of monetizing websites. But is it the right choice for your website?

How to Promote Your Content (and Not Just on Social Media)

You have created an awesome piece of content–be it a blog post, a video, or a podcast episode–but no one knows about it. Not until you put it out for others to see it. For a new blogger, getting organic traffic is mostly unheard of. That’s because ranking on search engine result pages takes a lot of hard work and time. While you improve your SEO skills, you need to find other places to promote your content and attract blog traffic.

For those of you who downloaded the Boost Your SEO Cheat Sheet, you would have noticed that promoting your content on social media platform plays a huge role in getting your brand name out there.

But, blog promotion is hard work. You are competing with hundreds of, if not thousands, other bloggers who are equally keen on getting their voice out there.

In this post, I am listing five ways to promote your content (and not just using social media marketing).

9 Ways to Promote Your Blog Content

You have created an awesome piece of content--be it a blog post, a video, or a podcast episode--but no one knows about it. Not until you put it out for others to see it. Explore some practical tips for your next blog promotion.

Note: What I am listing are IDEAS for promoting your content. You DO NOT need to do ALL OF THESE. In fact, it will burn you out. Pick 3 ideas that work best for you and test them out.

Disclaimer: All links prefixed with an asterisk (*) are affiliate links. Any purchase you make by clicking these links will earn me a small commission but will not cost you anything extra. For more details, please read my Disclosure Policy.

Social Media Platforms

I am willing to bet my last dollar that you found me or this post on a social media platform. That’s where the majority of my traffic comes from. Sure, I am working on my SEO skills, but it takes a while for your posts to show up on search engine result pages.

Have you downloaded the Boost Your SEO Cheat Sheet yet?


But knowing that you should promote your content on social media platforms is the easy part. Figuring out how to promote on these platforms is what will make the difference. Here are a few ideas:

Facebook

  • Facebook Groups: These are my #1 source of traffic. That’s right! It isn’t Pinterest, but FB groups. Here’s how I look at the whole FB vs. Pinterest debate: 99% of the time, I only share or comment on blog posts that are either in my niche or I am truly interested in. I don’t click on any random post in a promotion thread. As I shared earlier, I also don’t participate in “all or nothing” type of promotion threads. I am assuming you work the same way too. This means the traffic coming to my blog is more or less targeted. Yes, it takes a little more time than just pinning because you want to reciprocate the shares or comply with the rules of sharing in each group. That you can network with other content creators and potential clients is an added bonus.
  • Your own Facebook business page: If you are or wish to be a business entity, create a Facebook business page for sure. Set up your blog settings to automatically publish your new posts to your business page. During the week of publish (but not on the day of), host a Facebook Live session (if you are not ready to go live, record a video and publish) based on the blog post you published earlier.
  • Post to your personal profile: Okay, this one is a little tricky and completely up to your comfort factor. Personally, I don’t post anything related to my work life on my personal profile. No one, except my husband and a few close friends, knows about my blog. But if you are okay with sharing your journey with your personal social circle, go right ahead. You never know, it might earn you a new endorser.

Pinterest

While Facebook works great for me, for many Pinterest does the trick. Whether you sign up for all popular social media platforms or not, I suggest sharing your content on Facebook and Pinterest without fail.

Again, set up your blog to auto-publish all new blog posts to Pinterest. In addition to the original pin, create 5-7 pins for each blog post with different headline variations. You can either include these pin images in your blog post but hide them, or you can manually upload a new pin image to Pinterest every day. The objective is to add ONE new pin of your own content every day. Try to pin these images during your peak traffic hours. Another advantage of creating multiple images is to provide more options and opportunities to your readers.

Twitter

This platform needs a little more work than any other social media platform. Luckily, you have the option to retweet other people’s tweets with just two clicks. But we’ll come to that later.

Before anything else, set up your blog to auto-publish new blog posts to Twitter. (I know I have repeated this thrice already, so let’s just say set up your blog to auto-publish to all platforms you wish to be on and that WordPress supports.)

Identify or create a list of at least 10-15 tweets per post and tweet them out during your peak hours. All these tweets need not be direct quotes from your blog post–they just need to be related and you could even use an image+quote to draw attention (Instagramish).

Ideally, try to send out a tweet every hour or two hours so that you are covering global time zones and reaching out to maximum people.

Optional: Install plugins such as Click to Tweet on your website, which will not only enable you to highlight tweet-worthy sentences in your post but also enable your readers to simply double-click other sentences and tweet those out.

Instagram

Once or twice a day, during your peak hour, post an image related to your blog post. It could be a quote or a peek into your personal life yet speaks to the post you are promoting.

Additionally, if you want a more personal approach, consider posting a couple (or more) “stories.” That’s a great way to connect with your audience and give them a glimpse of your personal life. They will be interested/intrigued about you and would want to check out more about you. Personally, I LOVE watching Instagram stories, especially of bloggers, though I am still very camera shy and not ready to post my own yet.

YouTube

Video posting is becoming very popular. This is apparent from how social media platforms are pushing for video stories–Facebook, Instagram, Snapchat, and of course YouTube.

While most of your audience is likely hanging out on non-video platforms such as Facebook and Pinterest, some may even be on YouTube. Because that’s just how people learn–visually. Additionally, YouTube is owned by Google, which means Google search queries will list YouTube videos as well. And we all know that means more traffic to your website.

Now, you could either create and post fresh videos on your YouTube channel (say, once a week or month, depending on your schedule) or you could repurpose your FB Live videos on YouTube. The only downside to this type of repurposing is the interaction element, i.e. when you call out viewer names in an FB Live video, your YouTube audience might be confused. Nonetheless, it’s a great way to start building your YouTube presence.

Industry News Sites and Forums

You’ll be surprised how many people visit industry news sites or forums, such as LinkedIn, Reddit, and Quora to get their queries resolved. These sites also host several influencers answering questions and thereby building another fan base.

If you are knowledgeable about a topic, consider joining these news sites and forums to answer questions. While answering questions, you may link back to relevant blog posts on your website. Additionally, include your blog link on your profile page.

These sites may not drive explosive traffic to your blog, but you can rest assured that 99% of the traffic will be your niche audience.

Aggregation/Curation Sites

Another popular option to promote your blog posts is sharing your content on aggregator or curation sites, such as StumbleUpon, Tumbler, Flipboard, etc.

These sites are positioned as “discovery” sites while also allowing you to create your own list of favorite content pieces.

Again, these sites may not be your primary traffic driver but this is a great way of putting your content out there with the click of just one button.

Promote Other Bloggers

I am sure you have heard from many blogging gurus that you should promote other people’s content more than your own. It helps you get noticed by your fellow content creators.

If you create good content, your work will be promoted by those who you promote. A simple case of gratefulness and reciprocation.

I know this works because I have noticed that certain people are more likely to share my content than others every time I include my link in the FB promotion threads. Likewise, I always share the content of these creators and some others because I know they write useful content that my audience will benefit from.

While it’s natural to follow and promote industry influencers (read: big bloggers), be sure to identify content creators who are in a similar position as you in their blogging journey. This will not only allow you to build a professional network but may also help you find some wonderful, like-minded friends.

Comment on Blogs

Similar to promoting other creators’ content, be sure to comment on their blogs. This allows you to not only build a relationship with the blog owner but also gives you the opportunity to put your own blog’s name and link out there.

One word of caution though: do not leave your link in the comment box. Some bloggers may mark you as spam. Leave your link in the URL box provided above or below the comment box.

Additionally, when someone leaves a comment on your blog, try and respond to their comment. This may not always be possible but do the best you can. Replying to comments shows that you care about your readers. People love to engage and if you offer them an engagement opportunity, they will likely return to read more on your blog.

Another unverified benefit of commenting on blogs is that it creates backlinks to your own blog. Now, I say this claim is unverified because I have read posts that say this isn’t correct. According to these sources, most blog platforms are built to mark any and all links in the comment section as “nofollow” by default.

Related Post: What are “Nofollow” Links and When to Use Them

Contribute to Other Blogs/Guest Post

Another very popular way of promoting content is by contributing to other blogs and publications. By becoming a guest blogger.

Guest blogging allows you to put forth your content in front of a potentially new audience.

It may be your natural desire to create content for big and known blogs or media houses. If you can manage to grab their attention, great! But focus your efforts towards landing guest blogging opportunities with bloggers who are in somewhat the same position or slightly ahead of you in the blogging journey.

Of course, whether you pitch to a big brand or a new brand (or blogger), choose one in or close to your own niche.

Email Subscribers

Do you have an email list? If not, please start today.

If you do, email them. If you are not visible to your subscribers, they will forget about you. As they say, out of sight out of mind.

It might be the scariest thing to email strangers who happened to stop by your blog and signed up to receive a free resource or updates from you. But do it anyway.

As you start writing to your subscribers, you will slowly find it easy to pour your thoughts into the digital paper.

There’s a lot you can share with your subscribers. One such thing you can and should share are your latest blog posts. Now, you could activate an RSS feed email to go out every time you publish a new blog post but this strategy is not the most popular among readers today. So, to err on the side of caution, avoid it.

Instead, in your emails, include your latest blog post in some form–excerpt, pretext, post link, etc. Make it contextual…draft your email based on that context with additional value that is exclusive to your email subscribers. It could be a simple sentence of upliftment or it could be a full-fledged passage. That is up to you.

Remember, it is very likely that your email subscribers do not even follow your blog. So, unless you promote it to them, your blog remains invisible.

Paid Promotion

I am sure you have seen sponsored posts on most social media platforms, most notably, Facebook Ads, Sponsored Twitter and Instagram posts as well as on Twitter. Of late, Pinterest has also jumped into the party and offering paid promotion opportunities to its users.

I think it’s a fantastic way to reaching your target audience. There are so many webinars I have signed up for because I saw a paid promotion of them.

Paid promotion is not for everyone when they are just starting out but may become a necessity as your business grows and so does your need to reach a wider audience group.

However, it is equally possible that you never end up paying for promotion. In the end, it’s your decision alone.

General Tips

On your website

  • Use plugins like Jetpack to auto-publish your latest blog posts to multiple social media platforms.
  • Install social media sharing plugins, such as *Social warfare or Sumo, that allow visitors to share your content.

On your social media accounts

  • Include your website URL in the bio section of all social media platforms.
  • Post your own content 1-2 times a day on each social media platform you get your traffic from (not YouTube though…unless you have a LOT of free time)
  • Post other people’s content 2-5 times a day (definitely not YouTube!) on each social media platform you get your traffic from.

There are even more ways of promoting your blog. I will be sure to share those with you in another post.

How do you promote your blog?

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You have created an awesome piece of content--be it a blog post, a video, or a podcast episode--but no one knows about it. Not until you put it out for others to see it. Explore some practical tips for your next blog promotion.

How to Exclude Your Own Visits from Google Analytics

It is natural for new bloggers to check their traffic on Google Analytics very often. I know I used to check my numbers every few hours (bad habit—don’t do it!).

As bloggers and website owners, we want our message to reach as many people as possible. This not only helps your brand endorsement but also pushes you up on search engine result pages (SERPs) as well as builds your portfolio for sponsored opportunities.

Moreover, for bloggers who monetize their website using third-party display advertisements, page views are paramount to their earning. This is why page views are such a sought-after number in the digital content world.

Related Reading: How to write a compelling blog headline that guarantees clickthroughs

But did you know that unless you tell Google Analytics to exclude your own visits from their data, you will always see an inflated output? You may think you are getting 1000 page views every day but miss the fact that out of those 1000 views, 10-15 (maybe more!!) are your own.

You may think that’s not a big number, but for you to interpret any business data, it must be free of any and all external influence.

The good news is that you can exclude your own visits from Google Analytics very easily.

How to Exclude Internal Traffic From Your Website Analytics

How to Exclude Internal Traffic From Your Website Analytics

Essentially, you block your home/office IP address from appearing in the data because that’s just…internal traffic.

If you have not linked Google Analytics to your WordPress website yet, here are the instructions to do so.

Alright, let’s get started.

Before you begin, sign up for a Google Analytics account.

Next, identify your internal IP address. Type “What’s my IP” in the Google search bar. Google will display your IP address at the top of the SERP.

  1. On Google Analytics, click Admin.

    How to Exclude Internal Traffic From Google Analytics Step 1

  2. Next, in the View section, click Filters.
    How to Exclude Internal Traffic From Google Analytics Step 2
  3. Click the Add New Filter button.
    How to Exclude Internal Traffic From Google Analytics Step 3
  4. On the New Filter page, leave the Filter Type as Predefined.
    Click the Select filter type drop-down menu and select Exclude.
  5. How to Exclude Internal Traffic From Google Analytics Step 4
  6. Click the Select source or destination drop-down menu and select traffic from the IP addresses. To exclude only your home or office IP, select the traffic from the IP addresses To see examples of how the other options in this drop-down list work, visit this page by Google.
    How to Exclude Internal Traffic From Google Analytics Step 5
  7. Click the Select expression drop-down menu and select the appropriate expression. For static source (such as your home or office), select the that are equal to option.
  8. Type your IP address in the IP address field.
  9. Click the Save button.
    How to Exclude Internal Traffic From Google Analytics Step 6
  10. Make sure you verify the filter you just created. To read instructions on how to verify filters, visit this page.

That’s it! Google Analytics will no longer track your internal traffic.

If you found this post useful, please share it with others.

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How to Exclude Internal Traffic From Your Website Analytics