How to Design an Amazing Sales Page for Your Next Big Launch!

Blogging, Content Creation, Marketing & Sales, Products & Services, Sales Page, Tools and Techniques
Post Synopsis: A powerful (i.e. highly-converting) sales page is made up of two things: a good copy and a good (visual) design + layout. Without one or the other, your sales page will fall flat. In this post, you will understand what makes for a good copy and a good design when it comes to a designing a sales page. Last week, I introduced you to the characteristics of an effective sales page. This week, I want to introduce you to the components that make up an effective sales page, i.e. how to design a sales page. Broadly, these components fall into two categories--text and design. The text (a.k.a. the copy) is the story of you and your product or service. The design is how you organize the story to…
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How to Create a High-Converting Call-to-Action (CTA) Button

Blogging, Content Creation, Marketing & Sales, Tools and Techniques
Post Synopsis: A call-to-action (CTA) button is an integral part of blogging endeavor. It helps build engagement, invites responses and shares, opens communication channels, and builds your email list. This post explores the characteristics of a high-converting CTA button. You started a blog and you are investing hours upon hours of your life to create fabulous blog posts and very relevant content upgrades to go with the posts. Your email list is growing...but at a snail’s pace. You are creating fantastic mini-courses or worksheets for a nominal price and hoping someone will make a purchase. You are earning from your products...but not enough to even pay for weekly grocery. You waited patiently for your cat to do something fun, recorded it, and posted it on YouTube. Funny cat videos are…
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