19Feb 2018 by Mala No Comments

The Ultimate Guide to a High-Converting Lead Magnet

Blogging, Content Creation, Email Marketing, Tools and Techniques
Synopsis: A lead magnet or an optin freebie is a free resource you give away to your readers in exchange for their email IDs. This post explores the frequently asked questions (FAQ) related to lead magnets. As a business owner, one of your main goals is to find leads and convert them into paying customers. Right? But how do you find those customers? In a brick-and-mortar business, your shop is your proof of concept but you may also mail flyers and possibly drop an advertisement in the local newspaper. But what are your options in the blog world? Well, you embrace the most popular medium of communication in the digital world--the email. I tell you the email is the greatest invention of all times, especially for an introvert like me.…
Read More
05Feb 2018 by Mala 2 Comments

How to Create a Quiz That Converts

Blogging, Content Creation, Email Marketing, Tools and Techniques
Have you heard of Buzzfeed quizzes? Never mind; scrap that because I know you have. New question: have you tried a Buzzfeed or similar quiz? Come on, no shame! I have taken SO many quizzes it’s embarrassing. Here are some I remember: Which Disney princess are you? Which city should to move to? Which vegetable are you? (Say, what?!) What type of a mom are you? (Panda!) Are you a bad mom? :-O (Okay, this was around the time the movie Bad Moms was showing, but I tell you, mom guilt is real!) That said, over time, these quizzes faded into the oblivion because I stopped using my personal Facebook profile. It was part of my “simplify life” action plan. That was two years ago. If it weren’t for Momchakra.com…
Read More
25Jan 2018 by Mala 28 Comments

How to Promote Your Content (and Not Just on Social Media)

Blogging, Content Creation, Email Marketing, SEO, Social Media, Tools and Techniques, Traffic
You have created an awesome piece of content--be it a blog post, a video, or a podcast episode--but no one knows about it. Not until you put it out for others to see it. For a new blogger, getting organic traffic is mostly unheard of. That’s because ranking on search engine result pages takes a lot of hard work and time. While you improve your SEO skills, you need to find other places to promote your content and attract blog traffic. For those of you who downloaded the Boost Your SEO Cheat Sheet, you would have noticed that promoting your content on social media platform plays a huge role in getting your brand name out there. But, blog promotion is hard work. You are competing with hundreds of, if not…
Read More