How to Write a Compelling Blog Headline That Guarantees Clickthroughs

Across search engines and/or Pinterest, what is the first thing you notice about the search results? What compels you to pick a particular blog post? Is it the image and its styling? Is it the author/website’s name? Is it the headline or title? In most cases, it has to be the headline. Here’s why: You query the search engine for specific information. By default, the search engine result pages (SERP) display the most relevant results for your search query. That means within each page, it now comes down to the competition among all the listings. Now, you will either default to viewing the … Continue reading “How to Write a Compelling Blog Headline That Guarantees Clickthroughs”

How to Grab Your Readers’ Attention

According to a Nielsen report, “on the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” So, if you wrote a 1000-word blog post, your reader will read only 280 words of your post. Wanna bet most of those words will be in your post’s introduction? I have written about this earlier too: before even knowing the relevance of a post, your audience must be ready to pay attention to your writing. And you have about 15 seconds to do so. Why Do You Need to Grab … Continue reading “How to Grab Your Readers’ Attention”

How to create 10 blog posts from just one idea | FREE 300+ blog post ideas

You started blogging with great intentions. You started with a bang and in the process exhausted all of your awesome ideas. Now, a few weeks in, you are struggling to come up with topic ideas. That spells trouble for anyone with true intentions of blogging professionally. Or, perhaps you are great with ideation. You are religiously publishing a new post every week. Now, you want to ramp up your publishing schedule and publish more blog posts every week. Even if you don’t see yourself as either of the above examples, it’s always good to have a list of ideas to … Continue reading “How to create 10 blog posts from just one idea | FREE 300+ blog post ideas”

How to Create Memorable and Effective Instructional Content? (Part 2 of 2)

Creating high-quality instructional content (in a blog) is a highly sought-after income option. Isn’t it amazing it to share your knowledge with others and eventually being paid for it? Your writing may help a working mom to manage her time better. Your writing may allow a stay-at-home to add to her family’s finances. Your writing may help a toddler mom to learn how to engage her child. The possibilities are many. And they are all positive! In my earlier post, I introduced you to the ARCS model of presenting instructional content. You learned about the importance of including the elements of … Continue reading “How to Create Memorable and Effective Instructional Content? (Part 2 of 2)”

How to Create Memorable and Effective Instructional Content? (Part 1 of 2)

Have you ever found yourself attracted to a particular blogger’s writing style? Have you ever thought what is it about this blogger’s style that attracts you? For example, I LOVE reading Ruth Soukup’s weekly posts on the Elite Blog Academy blog and the related newsletter that comes with each post. It took me a while to figure out why her writing was so effective. Most of her posts: Have an attention-grabbing or action-oriented headline Illustrate a personal but relatable struggle of hers in the introduction Pose a thought-provoking question End with a strong dose of motivation Use simple and familiar … Continue reading “How to Create Memorable and Effective Instructional Content? (Part 1 of 2)”

The Anatomy of a Style Guide + Free Starter Template

Ever since I started this blog four months ago, I have been playing around with themes and trying to establish its visual branding guidelines (I realize I will have to purchase a premium theme and/or hire a designer eventually, but for now, I enjoy playing with the available resources). While I have been pretty sure about the style of content this blog will carry, I have been quite fickle with the visual aspect. So, every time I changed the theme, I wanted to update the color scheme of all images on the blog and social media. I have experimented with … Continue reading “The Anatomy of a Style Guide + Free Starter Template”