As a new blogger/online business owner, you need to be visible. People should see you. The name of your blog/product/service should start to register. Your brand should intrigue your readers. And you, in turn, need to find your niche audience and gain traffic. One way of ensuring this is to promote your blog/business on social media platforms, including Pinterest and Facebook groups.
A few weeks ago, I mentioned in a post that I am no longer participating in the “all-or-nothing” Facebook promotion threads. To participate in such threads, one needs to set aside a good amount of time. But as someone who not only has a young kid as well as a thriving freelance business, I cannot afford to set aside that much time. But more importantly, I spoke about how these threads often do not comprise of my target audience.
So what have I been doing to promote my blog posts? Well, I am still using social media to get the word around. I am also focusing on Pinterest and Facebook because that’s where the majority of my traffic comes from. So let’s talk Facebook!
I share a love-hate relationship with this platform that has over one billion active users. While I am very nervous about the privacy of my personal page, it would be foolish of me to ignore the reach of Facebook for my business.
Facebook groups help:
- Connect and collaborate with other bloggers
- Gain and provide support
- Promote content (though some groups do not allow any kind of promotion)
So, I continue to promote my work on select few Facebook groups that are well-moderated and have helpful and thriving communities.
5 Facebook Groups to Promote Your Next Blog Post
- Boost Your Blog: Hosted by Helene Sula, this is one of my favorite Facebook groups. The group allows promotion of your blog post any day of the week but disallows “like-for-like” type of threads (YES!). You are also expected to participate in the discussions and add value in return. Blog Your Blog has more than 25K members, so there’s a fair chance your target audience is hanging there J
- Blogging Newbs: Hosted by McKinzie Bean, this group is a thriving community of over 16K members who support each other by sharing knowledge. The group allows promotional posts on Tuesdays (direct promo) and Thursdays (via social media).
- Bloggers Supporting Bloggers: This group, hosted by Allie Barke, has over 23K members who have a chance to promote their business every day of the week. The themes or source of promotion may vary depending on the day, but its promotion nonetheless.
- Secret Blogger’s + Bosses Society: If you haven’t watched the very useful free webinars hosted by Kate McKibbin, you are missing out. But I digress! This was one of the first groups I joined on Facebook and have found the discussions immensely helpful. Kate hosts promotion threads on Saturdays and Sundays.
- Women Winning Online: I consider Jennifer Snyder one of my unofficial mentors 😛 But that’s absolutely not the reason her group finds a mention in this list. I have found Women Winning Online to be an extremely close-knit and supportive group of over 4.5K members. The group is alive but not noisy. Jennifer hosts promotion threads on Fridays but the threads during the rest of the week are worth participating in too.
Pinterest Traders: I am sure you all must have been inundated with articles about the importance of Pinterest in growing your business. That’s where Pinterest Traders comes into the picture. Compared to the aforementioned groups, Pinterest Traders is a small group of 1500+ members. It is open to people who have at least 120 high-quality pins on a single board comprising their own work. I am not a member of this group because I don’t have those many self-promo pins yet but I have kept the group on my radar for when I do hit that number. But I don’t want you to miss out! What I like about this group is their unique promotion strategy, which requires some work from you. In the process, it makes you accountable and comfortable with the pinning process. Join the group only if you can keep your end of the deal. This group is unlike most other FB groups. So, please see the group details for more information and before requesting to join.
Conclusion (and a confession)
So, there you have it: my top 5 Facebook groups for promotion. That said, I hope you also understand that these groups are extremely useful not just for promotion, but also for networking, building visibility, and self-education.
I am not as active on Facebook as I would love to because of certain personal circumstances but I try to spend as much time as I can to participate in the groups that I mentioned above. I would love for you to join these groups, if you haven’t already, and connect with me if you are already a part of the group. I go by the name ‘Mala Magotra’.
See you around.
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