You started blogging with great intentions. You started with a bang and in the process exhausted all of your awesome ideas. Now, a few weeks in, you are struggling to come up with topic ideas. That spells trouble for anyone with true intentions of blogging professionally.
Or, perhaps you are great with ideation. You are religiously publishing a new post every week. Now, you want to ramp up your publishing schedule and publish more blog posts every week.
Even if you don’t see yourself as either of the above examples, it’s always good to have a list of ideas to work with.
So, what can you do to come up with more and more ideas? Sure, you have to use the tried-and-tested techniques (Google Keyword Planner, Pinterest search bar, BuzzSumo, etc.) But once you come up with an idea, what if you could create multiple blog posts using that single idea?
Yes, it is possible! Let’s call it the multiplier effect.
The process is simple: you pick one idea and spin it to create the following types of blog posts:
- List / Top 5
- (Expert) roundup
- Ultimate guide / Long-form / Research-based
- How to / Tutorial / Instructional
- Case study / Problem and solution / Success or failure story
- Opposing view / different perspective / guest post
- Opinion-based / review
That’s 10 blog post ideas right there!
Let’s work with an example.
Suppose, per research, you have come up with the idea ‘KonMari techniques of decluttering.’
Back to your chosen topic: ‘KonMari techniques of decluttering.’
At the outset, determine which types of blog posts you can create with this idea. A little thought reveals that your chosen topic lends itself to all of the aforementioned types of blog posts. Cha-ching!
(Okay, let’s be real for a second here. Not all ideas may translate to 10 blog posts, but if you put your mind to it, you can easily come up with at least five. That’s great too, isn’t it?)
Now, let’s see how we can use the KonMari idea to create 10 blog posts. The objective of each of these posts will be to help your readers determine whether they should adopt the KonMari techniques in their daily life.
- List / Top 5: This could be a list of advantages and/or disadvantages of the KonMari techniques.
- (Expert) roundup: This could be a roundup post citing short reviews of the KonMari techniques from organizational experts.
- How to / Tutorial / Instructional: This could be an actual tutorial of the KonMari techniques of decluttering. Create a step-by-step guide aka user manual for your readers.
- Ultimate guide / Long-form / Research-based: This could be an extensive post evaluating the KonMari techniques. Think of it as an in-depth review.
- Opinion-based / Review: This could be a subjective post about the KonMari technique. It will highlight what YOU think about the techniques. It is NOT an in-depth objective review.
- Opposing view / different perspective / guest post: This could be an opposing view of the KonMari techniques, i.e. why your readers should NOT adopt it. Essentially, by writing this post, you want to go against the grain. Or, you could write a pro post while a guest blogger can write an anti post or vice versa. Write it as a narrative.
- Case study / Problem and solution / Success or failure story: This could illustrate an example of a KonMari follower and their story from point A to point B. You could begin with a problem statement of the user and then show how adopting the KonMari techniques did or did not help alleviate that problem.
- Infographic: This could be a visual chart of the KonMari techniques. Summarize your findings of the methods (such as statistics, techniques, advantages, disadvantages, etc.) and present them as an infographic. Great boost for your Pinterest account as well!
- Podcast: This could be an audio version of your findings of the KonMari technique. Make it long or short.
- Video: This could be an audio version of your findings of the KonMari technique. Make it long or short, but videos usually work best when they are short (5 minutes or less) and focus on the key points.
There. One great idea. 10 awesome blog posts.
It’s time you get started with your own multiplier effect.
How do you come up with ideas for your blog? Share in the comments section below.