How to Exclude Your Own Visits from Google Analytics

It is natural for new bloggers to check their traffic on Google Analytics very often. I know I used to check my numbers every few hours (bad habit—don’t do it!).

As bloggers and website owners, we want our message to reach as many people as possible. This not only helps your brand endorsement but also pushes you up on search engine result pages (SERPs) as well as builds your portfolio for sponsored opportunities.

Moreover, for bloggers who monetize their website using third-party display advertisements, page views are paramount to their earning. This is why page views are such a sought-after number in the digital content world.

Related Reading: How to write a compelling blog headline that guarantees clickthroughs

But did you know that unless you tell Google Analytics to exclude your own visits from their data, you will always see an inflated output? You may think you are getting 1000 page views every day but miss the fact that out of those 1000 views, 10-15 (maybe more!!) are your own.

You may think that’s not a big number, but for you to interpret any business data, it must be free of any and all external influence.

The good news is that you can exclude your own visits from Google Analytics very easily.

How to Exclude Internal Traffic From Your Website Analytics

How to Exclude Internal Traffic From Your Website Analytics

Essentially, you block your home/office IP address from appearing in the data because that’s just…internal traffic.

If you have not linked Google Analytics to your WordPress website yet, here are the instructions to do so.

Alright, let’s get started.

Before you begin, sign up for a Google Analytics account.

Next, identify your internal IP address. Type “What’s my IP” in the Google search bar. Google will display your IP address at the top of the SERP.

  1. On Google Analytics, click Admin.

    How to Exclude Internal Traffic From Google Analytics Step 1

  2. Next, in the View section, click Filters.
    How to Exclude Internal Traffic From Google Analytics Step 2
  3. Click the Add New Filter button.
    How to Exclude Internal Traffic From Google Analytics Step 3
  4. On the New Filter page, leave the Filter Type as Predefined.
    Click the Select filter type drop-down menu and select Exclude.
  5. How to Exclude Internal Traffic From Google Analytics Step 4
  6. Click the Select source or destination drop-down menu and select traffic from the IP addresses. To exclude only your home or office IP, select the traffic from the IP addresses To see examples of how the other options in this drop-down list work, visit this page by Google.
    How to Exclude Internal Traffic From Google Analytics Step 5
  7. Click the Select expression drop-down menu and select the appropriate expression. For static source (such as your home or office), select the that are equal to option.
  8. Type your IP address in the IP address field.
  9. Click the Save button.
    How to Exclude Internal Traffic From Google Analytics Step 6
  10. Make sure you verify the filter you just created. To read instructions on how to verify filters, visit this page.

That’s it! Google Analytics will no longer track your internal traffic.

If you found this post useful, please share it with others.

Pin for later.

How to Exclude Internal Traffic From Your Website Analytics

The Ultimate Gift Guide for Bloggers & Small Business Owners

Blogging may be a low-investment business/hobby (at least to start with), but occasionally we all want to indulge. What better time to do so than the holiday season when brands dole out awesome deals.

So, if you are a blogger or a small business owner, or if you know someone who is one, this gift guide is perfect for you. It lists mostly the essentials but also some fancy items that a blogger and/or entrepreneurial heart will love.

Let’s get started.

All links prefixed with an asterisk (*) are affiliate links. Any purchase you make by clicking these links will earn me a small commission but will not cost you anything extra. For more details, please read my Disclosure Policy.

The Ultimate Gift Guide for Bloggers & Small Business Entrepreneurs

Ultimate Gift Guide for Bloggers and Small Business Owners.

Planners & Notebooks

First things first. Regardless of where you are in your blogging journey, you NEED stationery.
Sure, your phone has a Notes app and a To-Do app, but be honest—how often do you look at it? I think To-Do apps lists may work great for grocery shopping but business tasks are no grocery shopping! You need a tangible medium to write down not only your business To-Dos, but also your business goals and strategies. Notebooks and planners are essential for you to get organized.

In my opinion, you need a notebook for sure. You could double it up as your planner too (hello, bullet journal inspirations!), or you could buy a separate planner. Here are my recommendations.

*Leuchtturm1917 Notebooks

Bullet journals are huge these days for the flexibility they provide. *Leuchtturm1917 notebooks are the frontrunner in this category.

*Muji Notebook

I am a new bullet journal adopter. So, I wasn’t ready to invest in *Leuchtturm1917 notebooks before testing out the system. However, I wanted to make sure I wasn’t compromising on the paper quality. I am happy to report *Muji notebooks are awesome!

Note: Let me know if you want me to do a post on how I use my *Muji notebook for bullet journaling.

*Moleskine Notebooks

Ah, I LOVE these! I have been a *Moleskine notebook user for over a decade. For my freelance business, I use these notebooks to write my To-Dos and meeting notes as well as outline my blog posts. For my blogging business, I use *Moleskine notebooks to visualize my blogging strategies as well as to outline my blog posts and resources. *Moleskine notebooks are available in a variety of sizes and budget to suit every user’s needs.
Disclaimer: When I bought the *Muji notebook for bullet journaling one month ago, I bought two of them—I use the one as a bullet journal and the other one for notetaking and strategizing tasks. So, currently, I am using only *Muji notebooks for my blogging business but I do still use *Moleskine notebooks for my freelancing business.
Warfare Plugins

Premade Lifestyle Planners

Bullet journals require some time investment from you upfront because you draw your own layouts. If you don’t want to spend that time, premade planners are good options. Of the various lifestyle planners in the market, the following have caught my eyes:

*Erin Condren Life Planner

If you have ever searched for a planner online, chances are you have read about the *Erin Condren Life Planner. These planners are considered multi-utility planners and thus are popular with thousands of planner users.

*Passion Planner

This is another sought-after planner among entrepreneurs and bloggers.

*Productivity Planner

If you want a planner that keeps you accountable as far as your productivity goes, *this is the planner for you. This planner is designed to help you set goals and follow through on them.

Writing Implements

I currently use the *Muji 0.38mm gel pens in *blue and *black. The ink flows like butter.

Another favorite of mine is the *Pilot G2 gel pen.

For highlighting and marker needs, I stick with the tried and tested *Sharpies.

*Sticky Notes

*Sticky notes are multi-utility tools. I like to keep these not only at home but also in my purse. Anytime you need to write a quick note/reminder for yourself or someone else, just write it down on a *post-it sticky note until you can get to the task.


*Apple MacBook Air

I know MacBooks can be pricey but the way I look at it is that it provides more value for money than Windows computers.

I have been using a *Apple 13” MacBook Air for about 5 years ago, much before I started blogging professionally. And the laptop is still going strong.

On the other hand, I also use a *Windows laptop because my freelance work demands I use a Windows computer. In the last 5 years, I have had to replace my Windows laptop twice. They just don’t last heavy use.

For me, the math is simple: the cost of two *Windows laptops is more than the cost of one *MacBook Air.
Maybe the pricier Windows laptops ($700+) last longer but I wouldn’t know because I haven’t used those.

*Apple MacBook Pro

Bloggers and entrepreneurs who do a lot of video work (such as webinars, YouTube videos, videos for landing pages) need to have a more solid computing option. The *MacBook Air is a good option for them but it can lag a bit when doing heavy editing work. For such work (along with regular blogging work), the *MacBook Pro is a fantastic choice.

As and when I need to replace my *MacBook Air, I will purchase a *MacBook Pro.

Bonus: All Apple computers come with a free iMovie video editing software. The iMovie interface is very intuitive and thus super easy to learn and use. You just saved yourself some dollars right there!

*Lenovo 2-in-1 Yoga Laptop

There is no denying that Windows OS is the market leader when it comes to computers. So, if like millions of other people, you too love your Windows OS, or perhaps you don’t want to spend on a *MacBook now, *Lenovo’s range of Yoga laptops is great value-for-money. With this range, you not only get a *lightweight Windows laptop but can also use it as a touchscreen tablet. Awesome, I say!

*Acer Chromebook

Chromebooks are very basic laptops that can be bought at super affordable prices. This *Acer Chromebook is one of the bestsellers on Amazon. However, this affordability comes at a price too. Be prepared to spend on additional disk space as well as the inability to use most software. This is because *Chromebooks work on the cloud computing system. No Microsoft Word, Apple Keynote, Photoshop, iMovie, and so on.

All said and done, these are great budget options if you only use a blogging platform, such as WordPress or Blogger, and cloud-based photo editing application, such as Picmonkey or Canva. For high-processor tasks, such as video editing, *Chromebooks don’t pass the muster.

Computer Paraphernalia–Data storage

For a blogger, their data is most precious. You just cannot afford to lose your data. This is where *external storage comes into the picture. You can back up all of your content into one of these. You can also choose to work directly on the storage device if your computer isn’t great for processing or comes with less internal storage (like the *Chromebook).

*Flash Drives

These are a good option during early stages of your business but they usually don’t come with a lot of space. *SanDisk has a range of flash drives you can consider.

But again, the usage of *flash drives is limited. Enter external hard disks.

*Seagate External Portable Hard Disk

*Seagate backup portable external hard disk is super slim and easy on the eyes too. With storage space going up to 4TB, you are sorted for a very long time. With an *external hard drive, store all your text files, but also all the photos, video files, audio files, etc.

Computer Paraphernalia—Audio Equipment

If you are like me, you like dead silence when you work. Or maybe you are completely opposite—you like to pump high-decibel music. Perhaps you produce video tutorials or podcasts and need to review the audio. Or, maybe you simply like listening to audiobooks and podcasts.

Either way, you need good headphones to listen to audio files, regardless of their format and medium.
Here are some awesome audio listening options to choose from:

*Beats Solo3 Wireless On-Ear Headphones

Wireless headphones are, in one word, SUPERCALIFRAGILISTICEXPIALIDOCIOUS! It gives you the ability to be mobile yet maintain privacy. You can cook and listen to music/podcast at the same time. Sure you can do that with a speaker too, but what if your family doesn’t want to listen to your business podcasts.

*Beats Solo3 Wireless On-Ear Headphones not only provide great sound quality but also cancels external noise.

Computer Paraphernalia—Video Equipment

Videos are the next big thing for bloggers and small business owners. Traditionally, one has been getting educated in classroom settings. But as the world is expanding and remote working is becoming a reality, video tutorials are replacing the classroom setting yet adding a personal touch to remote training programs.

Look around you—all small and big bloggers and entrepreneurs are stepping up their video game. This is also partly because social media platforms such as YouTube and Facebook are encouraging video interactions. Similarly, eCourses are not just in text + image format anymore—they include a good amount of video tutorials.

Maybe you want to start recording YouTube videos too, or you want to prerecord videos for your Facebook Live, Webinars and video lessons.

You may think the first place to start recording video is your computer’s inbuilt webcam. However, most laptop webcams do not provide professional level videos, which is necessary for your events and tutorials. Depending on your budget, you can save or splurge on your video recording/streaming equipment.

*Logitech HD Pro Webcam C920

This is an *external webcam that’s been promoted by several YouTubers. For a reasonable price, the *Logitech HD webcam provides high-definition video quality.

The next best place is to use your *smartphone camera. If you are looking to buy a new smartphone, here are some of my recommendations for *smartphones with awesome cameras:

*Samsung Galaxy S8

*Apple iPhone 7

*Phone Tripod

If you choose to record your videos on your smartphone, you will need a tripod specifically for your phone. Most traditional tripods are not designed to support a smartphone but you can look for contraptions that will screw into the tripod and hold the smartphone as well. Here are some options to choose from:

*Joby GripTight PRO GorillaPod Stand for Smartphones

*Manfrotto PIXI Mini Tripod

Note: If your phone tripod doesn’t come with a *smartphone adapter/holder, remember to buy one when you purchase the tripod.


Microphones are a NECESSITY, not a luxury if you record videos. Your laptop’s inbuilt microphone is just not good enough, regardless of which computer you use. You NEED a microphone.

Luckily, you already own one if your smartphone comes with an earphone and mic. I personally don’t like using the phone headset because I don’t like the look of it….as in the earphones hanging from my ears in the video. I find it unprofessional when it comes to formal video tutorials or webinars. Of course, for podcasts or voice over, you can absolutely use the earphone for your smartphone while recording videos.

If you want to purchase external microphones, there are some good options in the market.

*Rode smartLav+ Lavalier Microphone

 *Blue Snowball iCE Condenser Microphone, Cardioid

*Blue Yeti USB Microphone

Courses, Books, and eBooks

The digital world is constantly evolving. Moreover, being a blogger and entrepreneur requires you to do much more than what you already have experience in. You are not just a writer, but also an editor, a graphic designer, a video editor, a sales executive, a marketing pro, and much more. It is, therefore, important that you keep abreast of the latest trends in the digital market as well as read inspirational books about the business of business.

*Courses by Suzi Whitford

  • *Blog by Number: Suzi’s signature course is perfect for someone who is looking to start a blog or is in the early stages of blogging and wants to step up their blogging game. Suzi breaks down the process of blogging into bite-size learning nuggets in *Blog by Number. She provides encouragement through her personal stories and uses simplest of languages to teach her students.
  • *List by Number: This is another gem in Suzi’s portfolio of courses. *List by Number is perfect for someone who is focusing on growing her email list. As always, Suzi walks you through the process of starting and growing your e-mail list in really simple language and cites her personal tips throughout.
  • *eBook by Number: One of the goals of most bloggers is to monetize their blog. Creating and selling your own digital products, such as eBooks, is a great way to monetize and help your readers. *eBook by Number is perfect for someone who is looking to create their first eBook for sale.

*Courses by Jen Snyder

  • *Find Your Tribe: This course alone helped me grow my Pinterest engagement manifold. But that’s just scratching the surface. As the name suggests, *this course helps you find your “tribe” online. How? *In the course, you not only find a list of hundreds of Facebook groups and Pinterest group boards you can join but also how to leverage those groups to promote your blog/business. Win-win, I say!
  • *Fantastic Freebies: As a blogger, I am sure you understand the importance of creating effective opt-in resources. Jen’s *Fantastic Freebies helps you create awesome opt-in resources that convert.

Blogging Books

Demystifying SEO: A Bloggers Guide To Search Engine Traffic by Kim Six: The ONLY SEO book a starting blogger needs. Kim really goes deep into the SEO-boosting techniques but presents it in layman language that is easy to implement.

*How To Blog For Profit: Without Selling Your Soul by Ruth Soukup: There no denying Elite Blog Academy is one of the most sought-after blogging programs. But it’s super expensive and I couldn’t justify the cost of this program because I am yet to monetize my blog. That said, I loved Ruth Soukup’s free videos and wanted to learn from her. So I did the next best thing and bought this book. I found the book containing enough content for a blogger who is starting out and needs handholding.

*The One Hour Content Plan by Meera Kothand: This amazing book will help you create a content plan for the entire year in easy steps. Knowing what to write and when to write are half the battle won when it comes to content creation.

Business & Productivity Books

Warfare Plugins

*Moo business cards

If you are blogging professionally, get a few business cards printed. These will be handy when you meet new people at conferences, events, or just randomly.

*Moo business cards are not only value-for-money but also look fantastic and can be customized completely.

*Gift Cards

When all else fails, fall back on a gift card. Who can ever go wrong with a gift card? Amazon offers *physical gift cards as well as *e-gift cards that can be emailed to the recipient. You could also buy gift cards from your favorite retail store, coffee shop or restaurant.Phew! That was a long list. My head would swim with so many options, but it’s always good to have options—wouldn’t you agree?

Did anything catch your eye? Go ahead, gift yourself or an entrepreneur friend something to make their life easier.

Pin for later.

Ultimate Gift Guide for Bloggers and Small Business Owners Social

How to Write a Compelling Blog Headline That Guarantees Clickthroughs

Across search engines and/or Pinterest, what is the first thing you notice about the search results? What compels you to pick a particular blog post? Is it the image and its styling? Is it the author/website’s name? Is it the headline or title?

In most cases, it has to be the headline. Here’s why:

You query the search engine for specific information. By default, the search engine result pages (SERP) display the most relevant results for your search query. That means within each page, it now comes down to the competition among all the listings. Now, you will either default to viewing the results top-down, i.e. in the order the search engine displays the results or you will pick the result that aligns closest with your requirements the most. This alignment comes from nothing but the title and the meta description.

Related Post: How to grab your readers’ attention

If your title and description aren’t engaging, then the chances of anyone clicking through to your post are remote. Consequently, all the time you toiled over creating the awesome content for your blog will be a waste.

So what can you do to make your post title compelling enough to guarantee a click-through?

How to Write Compelling Blog Titles That Guarantee Clickthroughs

Tips to drive massive traffic to your website or blog by writing an amazing blog title or headline

Let’s begin by writing regular blog post title:

How to be Productive

Now, let’s learn about the tips and apply it to the chosen headline.

Make it about the reader

If there is only one thing you can take away from this post, it’s this: everything you do, it’s for your readers. For your title to resonate with your readers, they need to see the benefit they will derive from your post. Instead of writing a headline that focuses on your achievements or failures, make it about the reader: what can they learn from your success and failures.

The ultimate goal of your blog is to provide solutions to your readers. Make those solutions the hero of your post.

Old headline: How to be Productive

New Headline: How YOU can be Productive

Related Post: 6 lessons from my first 6 months of blogging

Use emotion-driven words

You are writing for human beings, not robots. Use this fact to your advantage. Humans love emotions and they are drawn to emotions. Whenever possible, bring in a personal element in your blog headlines. For example, instead of saying: ‘5 Ways You Can Run Your Household Productively,’ you can say, ‘5 Surefire Ways You Can Be the Productivity Queen.’

Depending on your niche and style of writing, it may not always be possible to write an emotional headline for your post. But you can surely explore the possibilities while crafting your social media (including Pinterest) graphics.

Old Headline: How YOU can be Productive

New Headline: How YOU can be a PRODUCTIVITY QUEEN

Use power words

Power words are a derivative of emotion-driven words but focus on higher emotions—both positive and negative. Examples include fear, elation, curiosity, suffering, guarantee, etc.

Old Headline: How YOU can be a PRODUCTIVITY QUEEN


Related Posts:

How to create memorable and effective instructional content? (Part 1 of 2)

How to create memorable and effective instructional content? (Part 2 of 2)

Use action verb

This is a great way to introduce a sense of urgency and performance in your readers. Using action verbs encourage your readers to…take action. Ensure the verbs you include in your title are positive because your aim is to play a facilitator who will take your readers on an upward journey.



Use numbers

“How to…” articles are one of the most popular types of articles. That’s because 99% of the time, your readers search for ideas on doing something. Using numbers in your titles sets reader expectations even before they click through to your post.



Remember, the aforementioned tips are not a complete sequence. You can use these alone or in any combination, as your post and niche demand.

Additional tips

Be counterintuitive

Sometimes, going against the grain is the best thing you can do for your blog. In a sea of positive headlines, try playing with a negative headline. For example, instead of saying “Why you should buy XYZ product,” consider saying, “Why you should NOT buy XYZ product” or “Why I Hated XYZ product.” The idea is to pique your readers’ curiosity as to why you are saying not to do something while everyone else is recommending. In your post, you could either stick with the negative review or construct the post in a way that actually praises the product. For example, “If you are happy living in a dusty home, don’t buy XYZ vacuum cleaner because it will not leave a speck of dust in your home.”

It’s a fact that out of 10 comments if 9 are positive and 1 is negative, that 1 negative comment will affect us more.

Don’t make it a habit though 🙂

Join the 7-Day Stick Blog Email Workout here

Read it aloud

Most blog writing is meant to be informal and conversational. But thanks to the writing lessons we all received in school, it’s difficult to break away from that (guilty as charged!). Formal writing is devoid of emotions and therefore, goes against the aforementioned tip to include emotion-driven words.

One way you can check for formal language is by reading it aloud. If it flows well and elicits the emotions you want to associate with the headline, you are good to go. If not, rework the headline.

Use headline analyzers

Wouldn’t it be cool if you had someone review your headlines for effectiveness? Luckily, there are plenty of headline analyzer tools available in the market. These tools measure your headline against parameters we discussed earlier. Based on their calculation, these tools give an effectiveness score to your headline.

A tip I discussed in my How to Grab Your Reader’s Attention post is, to begin with several headlines (say 8-10) and shortlist them (4-5) based on the tips discussed earlier as well as the effectiveness score.

Don’t ignore the meta description

Once your headline catches your readers’ eyes, many are likely to read the description below the title. Use this area to convey the specific objective of your post. Begin with a problem statement, then tell them how your post is going to help them address that problem. This is your second but last chance to convince someone to click-through to your post.

Have you been implementing all these tips in creating your blog titles? If not, go ahead and try implementing them.

Remember you can apply these tips not only to your blog posts, but also to your emails, landing/sales pages, forms, products, and images.

Additional recommended reading

Pin for later.

You can drive massive traffic to your website simply by writing a compelling blog title or headline. This post lists tips to create amazing blog titles or headlines.