How to Create Memorable and Effective Instructional Content? (Part 1 of 2)

Blogging, Content Creation, Tools and Techniques
Have you ever found yourself attracted to a particular blogger’s writing style? Have you ever thought what is it about this blogger’s style that attracts you? For example, I LOVE reading Ruth Soukup’s weekly posts on the Elite Blog Academy blog and the related newsletter that comes with each post. It took me a while to figure out why her writing was so effective. Most of her posts: Have an attention-grabbing or action-oriented headline Illustrate a personal but relatable struggle of hers in the introduction Pose a thought-provoking question End with a strong dose of motivation Use simple and familiar language These are all tenets of great writing, especially when it comes to instructional or motivational articles. Besides the obvious element of great “writing,” the effectiveness of such posts also…
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The Anatomy of a Style Guide + Free Starter Template

Blogging, Content Creation, Tools and Techniques
Ever since I started this blog four months ago, I have been playing around with themes and trying to establish its visual branding guidelines (I realize I will have to purchase a premium theme and/or hire a designer eventually, but for now, I enjoy playing with the available resources). While I have been pretty sure about the style of content this blog will carry, I have been quite fickle with the visual aspect. So, every time I changed the theme, I wanted to update the color scheme of all images on the blog and social media. I have experimented with so many colors pallets (all in the same color family though) and fonts, it was difficult to keep track. And then it hit me! Why wasn’t I using the #1…
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5 Facebook Groups to Promote Your Next Blog Post

Blogging, Social Media
As a new blogger/online business owner, you need to be visible. People should see you. The name of your blog/product/service should start to register. Your brand should intrigue your readers. And you, in turn, need to find your niche audience and gain traffic. One way of ensuring this is to promote your blog/business on social media platforms, including Pinterest and Facebook groups. A few weeks ago, I mentioned in a post that I am no longer participating in the “all-or-nothing” Facebook promotion threads. To participate in such threads, one needs to set aside a good amount of time. But as someone who not only has a young kid as well as a thriving freelance business, I cannot afford to set aside that much time. But more importantly, I spoke about…
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5 Ways I’m Eliminating New Blogger Overwhelm

Blogging, Other Thoughts
How often have you sat at your desk after putting your children to sleep or finishing your day job, and suddenly did not know where to start? As a new blogger, you feel overwhelmed even before you start working on your new blog post. You are not sure whether you should finalize the post first, or separate your draft from your editing process. You sit at your desk and stare at your computer. Finally, you give up and call it a day. I wrote about my frustrations as a new blogger. But, I wasn’t going to let that keep me down for too long. I needed to address those issues and tackle them head-on. Here’s what I realized: this feeling of overwhelm is natural when you are being pulled in five…
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Batch Processing + My Blogging Routine

Blogging, Productivity, Routines, Tools and Techniques
There was a time I was wildly fascinated with the lifestyle of the French. I wanted to know everything about their lifestyle: how they dress, how they live, how they raise children, what they eat…everything. So, I started following a few bloggers who write about the “Parisian Chic” life. In one of the posts, the writer mentioned how French women build exercise into their daily routines. They walk everywhere. They take the stairs. They grocery shop several times a week. Wait, what?! Call me lazy but I don’t want to step out of the house multiple times a day. When I am out, I better finish all (or most) of the errands, return home, and kick off my shoes. I grocery shop weekly. I go to the gym directly after…
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How to Set SMART Goals and Accomplish More Every Day! + Free Goal-setting Template

Goal-setting, Productivity
A friend of mine recently came up with the idea to start a home stationery business. As we got talking about the business and her vision for growth, we agreed that she needed to put her vision on paper for more accountability and clarity. Naturally, one of the first things that came to mind was to create goals so she can measure the success and growth of her business. Among others, here is what she wrote as her goal: Be the one-stop shop for all things in home stationery. Let me add here that this is the first business she plans to launch. I applaud her for that. It takes guts! She quit her full-time job as a graphic designer 7 years ago to stay at home with her then-newborn…
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